Corporate party this Tuesday in the city center of London for a leather goods company. The latter had brought together its best customers. Mentalist magician in London, I had therefore designed a series of magic tricks valuing their last bag and their last wallet.
I also relied on iPad magic to bring up the logo and design several illusions to highlight this luxury brand. The evening took place in a prestigious establishment in downtown London, with select guests.
The two parts of a magic trick: the exhibition phase and the magic phase
After this series of illusions specially created for the company, I continued my performance with a series of close-up magic tricks. We can also break down all the towers into two parts: the exhibition phase and the magic phase. The father of modern magic, Jean-Eugène Robert-Houdin said on this subject that before changing an apple orange, it was necessary to ensure that the public is convinced that it was an apple. In short, the transformation of the apple into orange is the magic phase. The magician must make sure that the spectators are convinced. The latter always comes first. Some examples of magic close up with a face exposure: make a card sign and lose it in the game, put four coins on the table under four playing cards. Once seven phases of exposure past, come to the magic party : move coins from one card to another, reappear the card signed in a wallet. Some magic tricks are an exception, especially the ambitious card. One could almost call these two phases of a magic trick the boring phase and the interesting part. But this would be a little reductive because the exhibition phase should interest the public.
Therefore if the magician does not succeed in making the exhibition phase captivating, its magic will inevitably fall flat because it will not have managed to capture time on the spectator when it will pass to the magic phase. If one were to realize a metaphor, the exposure phase and the magic phase at the end of a magic trick are similar to a joke and its downfall. It’s the end that makes you laugh, but that’s not the conclusion that’s funny, it’s the whole story. The fall will be less funny if the joke has been badly told. The exposure phase of a magic trick is not a necessary evil in itself, but a key element of the effect. The impact of a magic trick is based on the quality of its exposure phase.
If you’re looking for a mentalist magician in London for a product launch, corporate party or wedding, just send me an email to email@example.com, I’ll get back to you.